Children's wear market, the need is vitality, innocence, need is innovation. Pooh Doraemon, is such a constantly change, the pursuit of the innocence of children's clothing brand. Pooh jingle, both domestic and children's clothing brand common dominant characteristic, has its own unique style. Compared with the domestic children's clothing, Pooh jingle has the following characteristics and advantages. First, constantly change the current domestic clothing brand children's clothing brand children's products lack of features, mostly in favor of tradition, it is difficult to meet the children's market today under international background, because the traditional lack of children's clothing brand children's innocence and lively atmosphere, always standing on the perspective of the adult children for children, such products designed for children will be missing features. Pooh jingle with the traditional children's clothing brand is different, Pooh jingle stood child's perspective for children to design their own clothing. Such designed children's wear, children's show is the brand of vitality and vigor, displayed is the children's sense of innocence. Second, the pursuit of retro, but not stiff Pooh jingle, the pursuit of fashion, but not blindly pursue fashion, but fashion and traditional blend. Pooh jingle innocence benefit children's clothing, children's display of both brands, but also the traditional children's clothing brand culture. Pooh Doraemon brand of children's clothing products, the pursuit of retro, but not pursue dull. This vintage is a blend of retro fashion elements of modern clothing, retro fashion under the background, rather than blindly pursue tradition, it is Pooh jingle advantages and characteristics. Domestic children's clothing brand, or blindly biased in favor of classical fashion element and forget, or forget the blind pursuit of fashion and retro. Children's wear design, if excessive pursuit of retro problems is that children's clothing brand behind, behind the times. If the excessive pursuit of fashion, it will lack the traditional flavor, the feeling is very strange that there is no real atmosphere, very real. In children's clothing design, a good understanding of it, looking for a stylish and traditional balance, such clothing will really move people, to wear on both the age of children who displayed vigor and vitality, but also a real traditional life . Such clothing can be able to meet the children's clothing market. And Pooh jingle in the design is to follow this philosophy, constantly change, constantly innovating, but not divorced from the reality of life, not too stiff significant. Third, European-style, when the tide to lead healthy fashion Pooh jingle, focus on the design of fashion, the pursuit of internationalization. Doraemon Pooh design children's clothing brand, inherit and carry forward the traditional children's clothing brand domestic basis, a breakthrough and innovation. Such breakthroughs and innovation, on the performance in the pursuit of European style. European style, with classical European culture, children's clothing design design material widely used. European-style emphasis on calm, elegant and noble. This integration of children's clothing design, designed by the children's clothing brand has a calm, elegant, noble character, so that children have a very good quality product features and spiritual. These are the characteristics and advantages of the jingle of Pooh children's clothing brand, continues to change and novelty new, but never satisfied, never divorced from reality. The pursuit of retro, but never fall into the stereotypes. The pursuit of European style, highlight the noble qualities the new children's clothing. Pooh jingle lead healthy fashion!